1 Devdatta Bhattacharya, Section B Nucor at a juncture Arena: ? ? ? ? Nucor has been actually successful with its existing steel minimills, achieving uni bounce profits and maintaining worker productivity The steel industry is throe from significant oer potentiality; darn total US expertness alone stands at somewhat 133 one thousand million give the axe net tons of production per year, the mart consumed tho 70 million tons of steel in 1986, leaving over 60 million tons of idled capacity The low-end structural products grocery is thoroughgoing(a) with numerous small minimills competing against each other in a stagnant or shrinking market Nucors only plectrum for continued growth is to invest in revolutionary technology, an on trial shrink-slab cast plant that would allow it to enter the market for insipid main cruise steel with a low tokenish streamlined scale and marginal cost of production damage privilege: ? Exhibits 12A and 12B of the case present i n markation on costs and positiveness for the production of hot and cold rolled sheet as produced by the proposed lean-slab minimill and by the integrated mills, the only current producers of flat-rolls.

tabularize 1: Construction apostrophizes for Flat-Rolled Product Plants Type of sheet Hot-rolled Cold-rolled Thin-slab Minimill $236 $450 Modernized Integrated: $451 $675 % Savings with Minimill: 48% 33% flurry 2: Comparative Operating Data for Flat-Rolled Product Plants Thin-slab Minimill Cost per ton Revenue per ton Profit contribution per ton HR $225.00 $306.50 $81.50 CR $283.00 $390.50 $107.50 Modernized Integrated HR $261.50 $326.00 $64.50 CR $349 00 $454.50 $105.50 lJnmod ernized Integrated HR $300.00 $325.00 $25.00! CR $403.00 $453.00 $50.00 ? ? So, the costs of introducing new capacity in the form of thin-slab minimills is significantly lower than in form of an integrated mill with savings of 48% or 33%, depending on the type of sheet (hot-rolled or cold-rolled) Advantage of thin slab mills: The cost per ton of producing hot-rolled sheet in a thin-slab minimill is $225, a...If you want to get a full essay, order it on our website:
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